pantone color of the year

Decoding the Pantone Color of Year 2023

The Pantone Color of the Year is always a highly anticipated event in the world of design and fashion. Every year, the Pantone Color Institute selects a color that reflects the current cultural zeitgeist, and this color is then adopted by designers and fashion brands around the world as a way to capture the essence of the moment.

As we approach the end of 2022, speculation about the Pantone Color of the Year for 2023 had already ramped up. And the honor has been bestowed on one color that had always been mentioned as a potential candidate – Viva Magenta 18-1750.

So what is it about Viva Magenta that makes it the perfect choice as the Pantone Color of the Year for 2023?

Viva Magenta is a bright and bold shade of pink that is full of energy and vibrancy. It is a color that is sure to turn heads and make a statement in any design or fashion context.

According to Pantone, Viva Magenta is all about empowerment and self-expression. It is a color that encourages people to be bold and confident in their choices, and to not be afraid to stand out from the crowd. In a world that can often feel overwhelming and uncertain, Viva Magenta is a reminder to embrace our individuality and to celebrate the things that make us unique.

In terms of fashion, Viva Magenta would be a perfect choice for anyone looking to make a statement with their clothing. Whether it’s a bold and vibrant dress or a pair of statement shoes, Viva Magenta is sure to turn heads and make a lasting impression. This color would also be perfect for accessories such as handbags, scarves, and jewelry.

In the world of design, Viva Magenta would be a great choice for anyone looking to add a pop of color to their space. Whether it’s a statement wall or a series of colorful accents, Viva Magenta is sure to make a splash in any design scheme. This color would be particularly well-suited to modern and contemporary spaces, where it could be used to add a bold and energetic touch.

Of course, it’s worth noting that Viva Magenta was one of many potential candidates, which had their own unique flavours, for the Pantone Color of the Year for 2023. The Pantone Color Institute uses a variety of methods to identify the Color of the Year, including studying fashion and design trends, analyzing consumer behavior and purchasing patterns, and conducting in-depth market research.

How to incorporate viva magenta into your design schemes

Subtle Magenta

Adding small accents in the color magenta would be an excellent way of incorporating this vibrant color in your indoor spaces. You could use different options to bring about this effect. You may use accessories like wall art pieces, paintings, throws, cushions, etc. in the required color schemes very conveniently, and without spending a fortune!

Color Blocking with Magenta

Color Blocking is another smart way of ensuring that your interior designs look stunning and your taste in choosing colors for your homes stand out. If you want to display some exquisite magenta colors in your rooms, try to go for items like rugs, accent chairs. etc that would really amplify the magenta tone with other colors that complement the shade.

Full on Dramatic Magenta

For some of us, there might not be such a thing called “too much Magenta”. Well, you could go all out and choose to paint your walls with this breathtaking color and pair them with a magenta sofa. In addition, you may also pick some statement pieces and accents that would give your office/living space a bold look.


The selection of Viva Magenta is sure to be a reflection of the cultural moment and a source of inspiration for designers and fashion enthusiasts around the world. Whether bold and bright or calming and subdued, the Pantone Color of the Year is always an exciting event and a key moment in the world of design and fashion. So, we are excited to see how the Color of the Year for 2023 influences the world of design and fashion.

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